-
Links from related
or topical sites
-
Links from
trusted/authority sites - trade and professional
orgs, chambers, etc
-
Links that can be
crawled - most can, ecommerce and heavily scripted
or flash sites may be less so
-
Links that can
send direct traffic
-
Links with
relevant anchor text - tying in your keywords as
part of the link
-
Links to deep
pages
-
Links that are
contextual
-
Links that have
aged - new sites are rarely ranked
-
One way inbound
links - usually cost you money if they are "directory" sites,
be wary
Adding links/resources pages
to your website:
This is a good idea if you are interested in higher site
rankings, here is how to do it right...
1. Have a "resources or links" label linked in your
main navigation menu; if not there, then at least at the
bottom footer section of your site. Hiding the link is
not wise, it may be that nobody ever looks at the links,
but the search engines sure will, and this can be a real
help to you.
2. When
viewers click to your resources or links page, they
should
see links for several areas of interest rather than all
links bundled into one page as most sites do. This is
where you can make some serious brownie points search
engines and link exchanges.
These topical pages might
focus on local attractions, some subset of your business
(if you are a shoe store, you might have pages linking
to manufacturers or special orthopedic websites) - be
sure to write a paragraph or two independent of the
links on the page to give the page some weight. This content and
the page title tags specific to each
topic gives more "weight" for the search
engines as to reliable or relevant page content.
3.
Don't be afraid to write a nice short description of
what viewers can expect to see at the linked site. If
you use a description that is highly relevant, make the
whole description the link. This is known as a
rich text link and very well rec'd by search engines.
Don't be afraid to put a pic or logo in as well. By
making your outbound links work well for the recipients,
they may do the same for you, and you should attract
more quality links. Linking, along with site content are
two of the main components in optimizing your website
for more traffic via higher rankings.
Here is a
links page that is done so well, the links page
ranks highly in the search engines!
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